Amy Simpson Fitness


Health & Fitness

Amy Simpson Fitness is a gym and fitness centre located in Middlesbrough, 7 years in the making and this business has only grown from strength to strength having relocated to her own premises in 2017.

Taking personal training online

Having built a loyal customer base the natural progression was to develop an online platform to continue the growth and allow customers to workout out wherever they want, along with recipes and a place to sell their own merchandise. We were excited to get started on what would turn out to be a project that utilised each area of our team.

We created a full new website for Amy, as well as providing all of the content on the website from our in-house professional photographer and videographer.

Catering for the home workout market

The main reason Amy contacted us was that she wanted to create a new platform that was able to promote the classes available at the gym/studio as well as developing this platform to be able provide online coaching to people who may not be able to make classes or prefer to train in the comfort of their own home. 

We came up with some ideas and worked with Amy via meetings in our office, sitting beside our web developers Amy was able to fully customise the platform to cater to her exact needs. The finished result was that we were able to create an online platform which has workouts for clients to follow, the ability to have weekly client check-ins as well as clients being able to have multiple fitness coaches to choose from, online recipes to follow and a section to buy exclusive ASF merchandise.

Capturing the right photography and videography

We provided a photography studio shoot with our in-house photographer to be able to display the merchandise in a professional manner on the website. As well as a video and photo shoot at the gym, with our in-house videographer in which we shot an introduction to the online booking system which featured Amy herself. We were able to get professional photos that were featured throughout the website. We also shot two client testimonials to give the online courses that extra credibility.

We’re really happy with the result and overall look of Amy’s new website, we made it super-functional for her clients to easily navigate though and kept in tone with her branding. Amy is the face of the business and we wanted to incorporate this throughout the website.

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