How Often Should You Post on Social Media? It’s a question we’re often asked…

Of course, like anything worth knowing, there’s no simple answer to this question. Social platforms are constantly updating their algorithms, adding new features & changing rules of engagement, so what worked last year, may not work this year.

We know it depends on a number of factors, namely, how the platform works.

However by testing and researching on each platform, these are the results that were found.

All this being said, it’s always best to test your own posts using your own insights.

 

Instagram

Time?

When there’s a break in the day, you may find yourself reaching for your phone to scroll on Instagram.

You’re not alone. Some of the best times to post on the platform are during commute, lunch, and after the workday has concluded.

This means that the best times to publish are right around the start of the work day (9 a.m.), lunchtime, and after work (around 7 p.m.).

Day?

Similar to other networks, it seems that Instagram use peaks as the week goes on. Posts published Tuesdays, Wednesdays, and Fridays tend to do better than those published Saturday through Monday.

If your business relies on weekend traffic, you’ll want to continue to post Saturday and Sunday. Restaurants, boutiques, and other shops may fall into this category. If your business offers weekend specials, these posts can prove beneficial.

How Often?

On Instagram, less is more. Too many posts from one will compete against each other and gain less traffic.

Research suggests posting three to seven times per week and NEVER post more than once per day. We’d also suggest posting a few stories per day.

 

Twitter

Time?

The best time to post on Twitter, generally doesn’t matter. That’s right, read that again.

Your focus on Twitter should be on content, not on the time of day. Post on Twitter whenever is convenient for you and your business. Simple.

Day?

For the most part, there’s no significant difference in the day of the week that you post.

However for the most viral tweets, we did see that the ones in the 95th percentile were posted on a Sunday, Monday or Tuesday…but just like the time of day, it’s not terribly significant.

How Often?

Twitter is still mostly a chronological social network. Therefore, the more marketers post, the more visibility and total clicks their posts get.

On Twitter, publishing more is better.

Linkedin
Time?

You should be scheduling LinkedIn posts during business hours (after all, it is a business networking site), but your main focus should be on content, not the time of day.

Day?

Posts published Mondays, Saturdays, and Sundays don’t perform as well as posts published Tuesdays, Wednesdays, Thursdays, and Fridays.

Tuesdays and Wednesdays are peak days to publish on LinkedIn.

According to the research which was carried out by Hubspot.

How Often?

Once you publish more than five times per week (for most companies, this means once per workday), the return on investment drops substantially.

the first two posts on LinkedIn per week will typically bring in two clicks each. However, the 10th post in a week for those channels only adds about 0.5 clicks.

So, we suggest sharing between two and five posts per week on LinkedIn to get the maximum value from the network for the time spent creating the content.

 

Facebook

Time?

Most posts on Facebook don’t do very well, unless ads are involved. But there’s huge variability at the beginning and end of the day.

Once again, we’d recommend focusing on content rather than the time of day.

Day?

Only really good content on Facebook gets surfaced highly.

The conclusion here is that there’s no ideal day to post on Facebook, however the data does show that it’s slightly better to post on Sundays.

How Often?

Similar to LinkedIn, if you’re publishing more than five times per week (for most companies, that’s once per workday), the return on investment drops substantially.

For pages with at least 100 followers, the first two posts on Facebook earn a median of a single click on them. After the 10th post, each additional post nets just half a click, and then continues to fall.

Therefore, we suggest publishing between two and five times per week on Facebook.

That said, if your posts are consistently getting many likes or comments, at least more than five on each post, then it makes sense to post more.

The key to this platform is engagement.

So as long as your audience likes what you’re writing, Facebook will continue to reward you and show it in the News Feed.

So why publish on Facebook at all?

1. Publishing on Facebook shows leads and potential customers that you’re actively in business.

Many people go to Facebook simply to research companies and look for thought leadership. If your Facebook page is incomplete and inactive, they may go with a competitor who is more prominent on the platform.

2. It’s easier to go viral on Facebook.

3. Facebook Ads offer some of the highest ROI of social ads you can buy.

This is especially true if you are doing any retargeting. And once you’ve published on Facebook, it’s the easiest platform from which to boost posts and get more distribution (and followers).

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