Pay Per Click (PPC) can transform your digital marketing strategy. Online, businesses face a lot of competition. To drive traffic to their website and boost their sales, they turn to PPC advertising. The success of pay per click is proven with 74% of brands saying PPC is a huge drive for their business. 


What Is Pay Per Click Advertising? 

Let’s start by defining what pay-per-click advertising is. Pay-per-click advertising enables you to advertise your business through web pages and search engines. You will be charged for your advertising once a click is made. 

By having a pay-per-click campaign, which contains multiple ad groups and includes ads and keywords you can allocate a budget to and set the goals you want to achieve.  


Once you have created your ads and set the maximum cost you want to pay for each click, your ad will go into an auction with other advertisers. This is so you can bid on the same keywords you are wanting. The auction determines the order in which the ads are shown.

Also, the more competitive the ad spot is, the more Google will look at the amount you have bid. However, your ad needs to meet the threshold set by Google. Otherwise, it will not be shown on the results page.


 Ads can be easily paused or stopped. You can adjust the budget at any time, so you are always in control. You can also put a cap on your daily/weekly/monthly spending. So you’ll always know much money is going out from the online marketing tool. 

The paid search aim is to generate a specific type of call to action.  This could include visiting the website, registering for a newsletter, or buying a product. 


Google Ads is one of the most popular PPC platform options available. However, Pay per click is also available on social media. This includes platforms such as Facebook, Instagram, and Linkedin.  You also have the option of PPC display ads that appear on websites related to a brand’s products and services that are of interest to the target audience. 


What are the benefits of Pay Per Click? 


Reach your target audience-  By using the most appropriate keywords you can be exposed to a high percentage of your target audience, and achieve more clicks. PPC ads are effective in bringing visitors to your website who are regularly searching for products and services like yours.  You can decide exactly when and where your ad will appear. 


For PPC ads on social media, you can take advantage of the information that social network platforms gather about individual users. This enables you to create highly segmented PPC ads to increase your chances of completing your goal. 


Help you get to the top of the search page- For advertising such as Google ads, you will be placed at the top of the page, ahead of organic search results. By being at the top, people will be more likely to see you and you can grab their attention immediately. This is extremely beneficial if you are just starting in your industry and need results fast. 


Not only will this get you noticed but search ads can increase brand awareness by 80%. By targeting specific keywords, it will help you build your brand image and establish yourself within your industry.

Increase your Return on Investment (ROI)- Your PPC campaign can help you achieve a good ROI. You can precisely target your potential customers based on their location, keywords, online behaviour, and interests with high purchase intent. Through pay-per-click advertising, you can create keyword-specific landing pages.  Also, you can target multiple locations that are necessary for your business. Pay per click can increase your sales as PPC visitors are 50% more likely to purchase something than organic visitors. 


You can track the success of your campaign- Pay per click campaigns are completely measurable. Online advertising can help you understand exactly what your customers are looking for. Not just drive website traffic. You can see exactly how much you are paying and how many visitors you’ve had to your website thanks to the ads. This helps you when it comes to testing different campaigns or landing pages that will be most effective for your business. 


Pay Per Click With Yellow Box Marketing 


At Yellow Box Marketing, we have extensive pay-per-click advertising experience. Our team can help you generate new sales and leads. We do this through effective campaigns that will get you the best possible return on investment.

If you want an efficient way to get your business at the top of a search engine results page, contact us at or call us at 01642 715340.

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